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Web-Based Retailers Save Money With Online Postage Software
from:Small ecommerce businesses are feeling the economic crunch like
everyone else these days.
In these tough economic times, it's more important than ever
before to economize wherever possible. Laying off employees is
the last thing that any responsible business owner wants to do -
and for entrepreneurs or small web-based retailers who ARE the
entirety of the company, "lay off" can easily translate to "out
of business."
One potential revenue sink often overlooked is the inefficient
way many small web-based retailers still ship their merchandise
- using physical postage or postage meters to label their
parcels before shipping. There is a better alternative, one that
will save your business both time and money, each important for
the bottom line - online postage software, also known as PC
Postage.
Ship your orders - without standing in long lines at the Post
Office
One of the most time-and-money-consuming chores of a web-based
retailer is order fulfillment - the physical shipping of your
merchandise. Not too long ago, that meant long, time-consuming
trips to the Post Office to buy postage for each and every
package - a strain on the gas tank, on the wallet and on the
back! And that was time that could have been put to more
productive use building your website, making deals for new
merchandise or keeping ahead of financial issues. Or, it meant
leasing or buying a meter - an inefficient, bulky machine that
had to have postage bought in large blocks (with hefty fees
tacked on by the meter company) -- for anywhere from $20 to $80
a month, not including the regular outlay of as much as $80 for
a refill of the special proprietary ink the meter uses. With
PC Postage, small-scale web-based retailers now have a flexible
third option to ship
packages- buy shipping postage online, in the quantity YOU
need, not what the meter company dictates, and print it out
right on the spot using most leading laserjet, inkjet or thermal
printers. With gas hovering around $3.50 a gallon, just the
savings on those trips to the Post Office will make PC Postage
pay for itself in short order.
Deep discounts on Express Mail and Priority Mail - only
through PC Postage
Everybody loves saving money - finding a bargain deal appeals to
human nature. In these times, bargains can also be the
difference between in the black or the red. The USPS has
authorized sizable discounts off the usual retail postage on two
of their most popular mail classes for PC Postage customers: a
3% discount on Express Mail and up to a formidable 11% on
Priority Mail service when you buy postage online. You can only
get these great postage discounts through PC Postage - you'll end up paying
the full retail price at the post office counter.
PC Postage allows you to hide the postage amount.
Obviously, you want your customers to focus on how good your
product is, not how much it cost to ship. Yet, the cost of
materials and labor are not insignificant to a small business,
and they have to be recouped. Still, customers can get irate at
the idea that they're subsidizing "shipping and handling"
charges above and beyond the cost of their purchase. With most
PC Postage vendors (such as Stamps.com), you can short-circuit
this process by requesting that the postage amount be suppressed
on the shipping label. The customer need never know how much you
paid in postage - yet both you and the USPS will know, as the
postage is encoded into the scatter code on the label. This
saves you or your customer service team time spent handling
complaints, and money in lost sales from angry customers. Not to
mention the savings in aspirin from the averted headaches that
either brings.
PC Postage provides detailed postage reporting
Once tax season rolls around (as Ben Franklin said it must),
you're looking for any deduction you can use to save some money
from the clutches of the IRS. Of course, that postage you bought
is a business expense, and a fairly hefty one that could save
you a fair amount of cash. But how do you prove that you spent
as much as you claim you did? With physical postage and meters,
you need to be sure you have the receipts saved somewhere - and
as we all know, small pieces of paper have a irritating habit of
disappearing right when you need them the most.
Not so with PC Postage - all your transactions are stored on
your computer in a secure file, ready for you to view at your
(or your accountant's) leisure.
And, further, with most of the leading PC Postage clients, you
can assign tracking codes to individuals, tracking their
tage spending to reduce wastage and potential misuse of your
company's precious postage. Most applications (such as
Stamps.com) allow you to assign as many as 50 discrete codes to
track postage by department or even individual employee if need
be.
About the author:
Patrick Payne has been employed with Stamps.com since 2005,
focusing his attention on postage solutions. For more info on PC
postage solutions for your business, please visit www.Stamps.com.
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